Tokyo correspondent Kurumi Mori for the BBC has explored a new culinary trend in Japan: instant noodles prepared with cold water. This product, marketed as a refreshing summer treat, has reportedly sold out across the country following its surge in popularity online.
Mori documented her experience with the cold-water noodles, examining whether they effectively deliver on their promise as a cooling snack. The trend diverges from the conventional method of preparing instant noodles, which typically involves hot water.
The product's viral status has led to widespread demand, making it a notable phenomenon in Japan's food market this summer.