Viewers of The Great British Bake Off have voiced their dissatisfaction with the show's recent 'Free From' Party Week, with some branding the episode "boring" and suggesting the program has "gone off scale." The challenge, which required bakers to create gluten-free, dairy-free, or vegan bakes, failed to impress many watching at home.
Complaints on social media platform X highlighted a perceived shift in the show's focus. "Where did this gluten-free malarkey come from, intolerant to this and that, allergies of all sorts? It seems to have gone off the scale since I was a child 50 years ago," one user wrote. Another lamented the loss of "chocolate week" in favor of dietary-specific challenges.
Beyond the challenges, a significant portion of viewer criticism centers on the perceived caliber of this season's contestants. Online discussions, particularly on Reddit, suggest that producers may be prioritizing personality over baking ability. "Kinda feels like the producers have gone more for the personality-hire vibes of the contestants than their actual baking ability," one user commented, a sentiment echoed by others who feel the talent pool is weaker than in previous years.
This season's technical challenges have also drawn scrutiny. Last week, judge Paul Hollywood described a flatbread technical as the "worst he had seen in 17 years," particularly after contestant Mo admitted he had never made bread before, dismissing it as "boring." Viewers questioned how contestants lacking fundamental baking experience were selected for the show.
Retired garment technologist Gary Harding, 67, was the latest baker to depart the tent during Tuesday's episode, failing to secure a place in the quarter-final. "I am really really proud, yeah I just didn't expect to get this far," Harding stated after his elimination.
However, not all viewers share the critical sentiment. Some have expressed a preference for the current approach, finding the bakers more relatable and preferring a "home baker" feel over what they perceive as overly advanced or professional-level bakes in recent seasons. They argue that the show's original charm lay in its amateur contestants, contrasting with what they feel has become a more personality-driven reality show format.