Amanda Holden Files to Trademark Her Name Amid Beauty Business Expansion Plans
The 'Britain's Got Talent' judge is reportedly aiming to launch a beauty and wellness brand, following in the footsteps of other celebrities.
Amanda Holden is reportedly planning to expand her business ventures by trademarking her name, signaling a potential move into the beauty and wellness industry. The filings were submitted to the Intellectual Property Office, according to reports.
The trademark application is understood to cover future use on beauty products, cosmetics, and perfumes, as well as for website use. This strategic move suggests Holden aims to emulate the success of celebrity-led wellness brands, such as Gwyneth Paltrow's Goop and Holly Willoughby's Wylde Moon.
While Holden already has a presence in homewares and serves as an ambassador for Revive Collagen, this trademark filing indicates a more dedicated focus on establishing her own beauty brand. Her representative has been contacted for comment.
In previous discussions about personal care, Holden has expressed openness to non-surgical treatments, noting a personal aversion to surgery due to a scar tissue condition. She has also spoken about her fitness routine, which includes running and Kundalini yoga, emphasizing a balanced approach to health and well-being.
Beyond her entrepreneurial ambitions, Holden maintains a busy media career. She co-hosts the Heart Breakfast radio show, judges on Britain's Got Talent, and presents other television programs, including a BBC DIY show with Alan Carr.