Alix Earle's 'Nonnegotiable' Mascara: The Secret to Her Signature Look
The social media influencer reveals her long-standing loyalty to Too Faced Better Than Sex Waterproof Mascara.
Social media influencer Alix Earle has revealed her steadfast preference for a single mascara, calling it her "one nonnegotiable product." Too Faced Better Than Sex Waterproof Mascara has been Earle's go-to since her high school days, and she continues to use it even when receiving professional makeup services.
In a recent interview, Earle explained that the waterproof formula is her preferred choice because it effectively holds the curl of her lashes while also providing significant volume. "It makes my lashes feel full and long, and they stay all night long," she stated.
Earle is not alone in her admiration for the product. Paige DeSorbo, another personality, has also expressed her positive view of the mascara, noting it as one of her "favorite waterproof mascaras" in 2024. The original, non-waterproof version of Too Faced Better Than Sex Mascara is also favored by influencer Tinx, who praised its ability to avoid clumping.
The popularity of Better Than Sex mascara extends beyond social media circles. Taylor Swift has been observed using the product in her documentary "Miss Americana," and she has previously gifted it to fans. In a note accompanying a gift, Swift described the mascara as "the best mascara I swear," despite acknowledging its "ridiculous" name.
This consistent endorsement from various public figures and consumers highlights the enduring appeal and perceived effectiveness of the cult-favorite mascara.