Dairy cooperative First Milk is implementing a new initiative aimed at reducing river pollution across the United Kingdom by closely examining its member farms' nutrient usage. The program targets First Milk's 700 farmers nationwide, including 200 in west Wales, and focuses on the nutrient footprint of each farm, with particular attention to purchased feed and fertilizer.

Data-Driven Pollution Mitigation

The cooperative is leveraging new maps, generated with the assistance of satellite imagery, which identify pollution risks on a field-by-field basis. Farmers participating in the program will be required to adjust their practices for spreading fertilizer and slurry based on these risk assessments. Additional mitigation measures designed to enhance soil health and protect waterways will also be introduced.

Farmers will be expected to provide annual reports detailing their progress in implementing these changes. Sarah Bennett, an area manager for First Milk, stated that the initiative aims to protect watercourses and reduce runoff from fields, while also preventing excess nutrients from entering farms.

Lee Truelove, First Milk's director of regenerative farming, described the approach as a "missing metric for responsible farming," underscoring its importance in addressing environmental concerns within the agricultural sector.

The initiative involves farmers adjusting where they spread fertilizer and slurry, alongside adopting other measures to improve soil health and protect rivers.

Lee Truelove of First Milk stands in front of a car in a field. On the bonnet is a large cardboard poster showing an example of one of the risk maps the company has produced for each of its farmers. It is a satellite image with fields colour-coded according to risk. Mr Truelove has short brown hair and is wearing a white shirt tucked into light blue jeans

Farmer Tom Jones and First Milk area manager Sarah Bennett looking at a risk map of Tom's farm on a laptop resting on a quad bike

First Milk operates a cheese-processing plant in Haverfordwest, Pembrokeshire, and is working with all its member farmers across the UK to address environmental impacts.

The Cleddau estuary in Pembrokeshire. Green fields can be seen on either side of the waterway which is filled with small sailing boats and yachts.