Europe is currently experiencing a significant heatwave, with temperatures reaching over 44C (111F) in southwest France and 40C (104F) in Paris. The average high temperature across the continent has settled in the high 30s Celsius, nearly 20 degrees above the typical June average. Meteorologists note that this heatwave has been unusual in its intensity in northerly regions, but anticipate a return to more typical patterns as summer progresses, with southern Europe remaining hot and northern areas cooler.

This shift in climate is impacting travel decisions, with 54% of holidaymakers indicating they are avoiding destinations perceived as too hot, according to Booking.com. A further quarter of travelers are actively seeking cooler vacation spots. This trend has led to an increased interest in what is being termed 'coolcations,' offering respite from the extreme heat.

Several destinations are being recommended for those seeking milder summer temperatures. In Norway, a ten-day fly-drive tour offered by Regent Holidays visits charming towns like Bergen and Trondheim, with daily highs around 18C (64F). Copenhagen, Denmark, offers highs of about 21C (70F), with attractions including Tivoli Gardens and opportunities for exploring the country's extensive coastline. Estonia, with a daily high of 24C (75F), provides options like Tallinn and Lahemaa National Park, alongside unique experiences such as sauna complexes by the Baltic Sea.

Spain's northwestern region of Galicia offers a milder climate than the country's south, with summer temperatures often ten degrees cooler and daily highs around 24C (75F). Destinations include Santiago de Compostela and the Praia de Rodas beach. Brittany in northern France, despite recent high temperatures, typically offers pleasant summer weather with daily highs of 22C (72F), featuring rugged coastlines and historic towns like St. Malo.

Further east, Lithuania is seeing increased tourism, with its capital Vilnius offering historical sites and an artistic district, and Kaunas providing a medieval castle and riverside beach. Daily highs in Lithuania are around 21C (70F). For those preferring mountainous terrain, the Swiss Alps offer hiking opportunities with daily highs of 18C (64F), with locations like Zermatt and views of the Matterhorn. The Italian Dolomites provide another hiking paradise, with Madonna di Campiglio as a base and daily highs of 17C (63F).

Austria's Alpbach village is noted for its relaxed ambiance and mountain scenery, with daily highs of 24C (75F). Finland, known for its long summer nights and the phenomenon of the 'Midnight Sun,' offers cooler temperatures with daily highs around 21C (70F) and options to explore Helsinki and the Aland Islands. These cooler destinations are becoming increasingly attractive to travelers looking to escape the record-breaking heat gripping much of Europe.