Jessie and Joe have embarked on a 30-year project to transform their inherited farm in Cockermouth into a nature recovery site, a decision influenced by the pursuit of financial stability and a tribute to Jessie's late father. The initiative involves a partnership with the Environment Bank, which provides lease payments and compensates the couple for managing the land through traditional methods like livestock grazing and hay cutting.

This arrangement offers a guaranteed income stream over three decades, a significant factor for the couple given the inherent unpredictability of farming. Jessie noted that relying solely on crops like haylage had proven risky in the past, citing a year with poor rainfall that severely impacted profits. "It's like a diversification project for us," she explained.

The project is a pioneering effort in the region, with Jessie admitting that other local farmers were initially skeptical. "We're like the guinea pig of the area," she said. However, Joe believes his late father-in-law, Jim, who had a deep affection for nature, would have supported the plan. "Jim really loved nature," Joe stated, adding that the project feels like "a nod to him as well, like it's nice to do something with the land that he would approve of."

The couple's approach aims to boost local wildlife, integrating ecological restoration with sustainable land management practices. The long-term financial security provided by the Environment Bank allows them to focus on conservation goals while maintaining a consistent income, a departure from the more volatile income sources typically associated with conventional farming.

A field with long green and yellow grass and is slightly sloped to the right. There is a line of trees and bushes at the edge of the field on the right and fells in the distance. The light is making the yellow in the grass appear a golden colour. The sky above is a pale blue with thin, wispy clouds. Joe and Jessie smiling into the camera. Joe is standing on the left and has blonde, short hair with stubble around his mouth. He is wearing a cream shirt and is smiling with his mouth closed. Jessie is on the right and has long, dark hair which has been curled. She is smiling with her teeth and has red lipstick on. She is wearing two gold necklaces and a blue square-neck top with wide straps. They are in a garden, but the background is out of focus.