Woolworths is launching a limited-edition reusable shopping bag designed to resemble its popular chocolate mudcake, a move that has already generated significant buzz among shoppers.
The $2 Mudcake Reusable Shopping Bag is set to appear in stores on August 26. The supermarket's previous merchandise inspired by the mudcake has previously become a sought-after collector's item, leading to predictions that the new bag will also be difficult to obtain. "I bet the Woolies mudcake shaped foldable bag will be as popular as the mudcake ornament," said foodie Adrian Widjy.
Excitement is palpable among consumers, with many expressing a determination not to miss out on the bag. "Hopefully it won't be as hard to find as the Christmas ornament," one shopper commented, while another stated, "I went to over a dozen stores looking for the ornament, I won't miss out this time!"
The Woolworths chocolate mudcake, first introduced 30 years ago, has become a staple for celebrations across Australia, with approximately five cakes sold every minute nationwide. Its enduring popularity has also led to a culture of creative cake decoration, with many using the affordable base for elaborate custom designs.
In addition to the bag, Woolworths is expanding its mudcake offerings with a new gluten-free version. The Free From Gluten Chocolate Mudcake will be available starting August 24, priced at $10. This new product aims to replicate the moisture and texture of the original cake using a blend of gluten-free ingredients. Unlike the limited-edition bag, the gluten-free cake will be a permanent addition to the supermarket's "Free From Gluten" bakery range, which includes other items like Dairy Free Chocolate Cheesecake and Lamingtons.
