UK Ski Tour Operator Enters Liquidation Amid Travel Industry Turmoil

Ski Yodl Ltd, a UK-based winter sports travel company, has entered voluntary liquidation, adding to a growing list of travel firms that have recently gone out of business. The Norwich-based company, founded in March 2018, specialized in ski holiday packages to destinations such as the French Alps.

A statement from ABTA, the UK's travel association, confirmed that Ski Yodl Ltd was subject to a winding-up order on July 22, 2026. ABTA noted that the company sold package holidays and did not believe there were any current customer bookings for such at the time of liquidation. However, customers who believe they may be affected are advised to contact ABTA.

The company also sold accommodation-only bookings, which were not protected by ABTA. Customers who made these bookings using a credit or debit card are instructed to contact their card issuer for refund assistance. Those who paid by other means, such as bank transfer, will need to register their claim with the liquidator, RCM Advisory Limited.

Ski Yodl Ltd's collapse follows a string of other travel company failures that have disrupted holiday plans. Travel Bespoke Ltd, which operated under the names Chalet Bespoke, Ski Bespoke, and Spa Bespoke, ceased trading as an ATOL holder earlier this year. ATOL protection is a scheme that ensures customers receive a refund if their travel company collapses before they travel.

Other companies that have recently ceased trading include Simply Florida Travel Ltd, which offered packages to destinations like Disneyland and Universal Studios, and Regen Central Ltd, a provider of flight and hotel packages. Both ceased trading as ATOL holders in January. Last year, Ickenham Travel Group also collapsed into liquidation after 55 years in business.

In January, Revo Hospitality Group declared insolvency, potentially impacting up to 260 hotels across 12 countries. The company, which began operations in 2008, cited an 'economic crisis' as the reason for its insolvency. The repeated failures have raised concerns about the stability of the travel industry.