Travelodge Chief Executive Joanna Boydell has stepped down from her role, as the hotel chain continues to enhance its security protocols in the wake of a sexual assault incident at one of its establishments. Ray Reidy, the company's finance boss, will assume the position of interim CEO.
The departure comes amid scrutiny over the company's security measures, particularly following an incident in December 2022 where a man attacked a woman at the Maidenhead Travelodge. The assailant, Kyran Smith, who has since been jailed for seven-and-a-half years, gained access to a room by falsely claiming to be the victim's boyfriend and was given a key card by Travelodge staff.
Boydell had been asked to meet with Members of Parliament to discuss the case and the hotel chain's security procedures, which initially resulted in the victim being offered a £30 refund. Travelodge later apologized for the offer, calling it inappropriate, and initiated a review of its security processes. Boydell faced criticism for canceling a meeting with MPs, prompting calls from Sir Keir Starmer for her to "seriously engage" with the government. The case also led to other individuals reporting security concerns at Travelodge hotels.
Following an independent review conducted by Paul Greaney KC, and an ongoing internal review, Travelodge is implementing several changes. The company now requires explicit guest permission for any additional or replacement room keys and will no longer confirm to third parties if a guest is staying at one of its hotels. Additionally, Travelodge has introduced a training program developed in partnership with an expert on Violence Against Women and Girls.
Boydell joined Travelodge as chief financial officer in 2013 and was appointed chief executive in May 2022, serving in the top role for just over four years. In a statement, interim CEO Reidy emphasized the company's continued focus on guest safety and security, pledging to take necessary actions and engage with the government and the hospitality industry on safety issues. Travelodge chair Stephen Shurrock thanked Boydell for her 13 years of service.
The leadership change occurs as Travelodge reported an increase in revenue for the first half of the year, rising to £491.3 million from £471.3 million in the same period previously. The company attributed this growth to a strong summer of events, including major concerts and the London Marathon, which contributed to a record revenue night for its London operations.