Taco Bell and Tajín Launch New Spicy Menu Items Nationwide

Taco Bell is introducing a new menu featuring the chili-lime seasoning Tajín, available nationwide starting August 13. This collaboration, which has been in development for years, brings three new items: the Tajín Taco, the Tajín Cheesy Gordita Crunch, and the Tajín Pineapple Strawberry Freeze.

All three items are priced under $6. The Tajín Taco, costing $2.99, features seasoned beef in a crunchy shell seasoned with Tajín, topped with Spicy Ranch sauce, lettuce, cheese, and mango salsa. The Tajín Cheesy Gordita Crunch, priced at $5.99, combines Taco Bell's Cheesy Gordita Crunch with Tajín seasoning on the taco shell. It includes seasoned beef, Spicy Ranch sauce, lettuce, cheddar cheese, and mango salsa, all wrapped in a flatbread with mozzarella, pepperjack, and cheddar cheeses.

Each of the taco and Gordita Crunch items will come with a packet of Tajín Clásico Seasoning. The Tajín Pineapple Strawberry Freeze, available for $3.99 (16 oz.) and $4.19 (20 oz.), mixes pineapple flavor with strawberry syrup and Tajín.

This partnership was initially tested in 2024 at Live Más LIVE in Orange County and saw strong demand in subsequent test markets, leading to the nationwide rollout. The launch is further supported by a collaboration with Mexican singer-songwriter Peso Pluma, who was among the first to taste the new items.

Taco Bell is also releasing exclusive merchandise through its app's Tuesday Drops, including a three-piece set of bag charms. The charms feature a miniature Tajín bottle, a Taco Bell bag designed to hold sauce packets, and a heart charm with Peso Pluma's logo.