Starbucks to Compensate Baristas for TikTok Content Creation
The coffee giant will offer ad revenue sharing for approved social media videos.
Business & Markets • 3 months ago
Starbucks will begin paying its baristas to create approved content for TikTok starting this summer, the company announced. Under the new initiative, baristas will have the opportunity to earn a share of advertising revenue generated from their videos.
To qualify for compensation, the content must meet Starbucks' approval standards. The program aims to leverage employee-generated content on the popular social media platform. The announcement was discussed by ABC News contributor Mike Muse on July 8, 2026.