Skydance Named New Corporate Identity for Warner Bros. Discovery Merger

Paramount Skydance CEO David Ellison announced Friday that the company will be known as Skydance following its merger with Warner Bros. Discovery. The new name aims to establish a distinct corporate identity while preserving the individual recognition of the Paramount and Warner Bros. brands.

"Paramount and Warner Bros. shaped over a century of culture," Ellison stated on social media. "By combining them, we aren't rewriting history — we’re equipping these iconic studios with a more powerful engine. Together, we are Skydance: a creative-first home for bold, quality storytelling."

Ellison emphasized that the rebranding is intended to provide the combined entity with its own identity without diminishing or overshadowing the established brands. "We never wanted a new corporate identity to diminish, alter or overshadow either one," he said. "Instead, we wanted a name that would give the combined company an identity of its own while allowing Paramount and Warner Bros. — and all our extraordinary brands — to remain in the spotlight."