Olivia Attwood Secures Major Financial Boost with New Cocktail Brand Launch

Reality television personality Olivia Attwood is on track for a substantial financial increase through partnerships following the launch of her new cocktail brand, Savano. The brand has secured a seven-figure agreement with the retail giant Sainsbury's, contributing to an estimated additional £5 million in earnings for Attwood.

Attwood, who gained prominence on the 2017 series of Love Island, has established herself as one of the show's most commercially successful alumni. Her current estimated net worth of £6 million is expected to grow with this latest venture.

Savano offers a curated selection of ready-to-drink cocktails. The brand was co-founded by Attwood and is produced in collaboration with premium distributor Babco. Attwood has been involved in the creative development of the brand, aiming for it to become a recognized name in cocktail culture.

The Savano range will be available nationwide in Sainsbury's stores, as well as directly to consumers through Amazon and the official Savano Shopify website. The product is priced at £4 per bottle, with options for 6 and 12-pack purchases.

Attwood commented on her new role as a founder, stating that her extensive experience working with major brands has provided her with significant insight into product development and commercial viability. She described the transition from brand ambassador to founder, alongside her broadcasting work, as an exciting new chapter. Attwood indicated that Savano was created with her audience in mind, while also maintaining a standard of quality.

In addition to her new beverage line, Attwood maintains existing partnerships with brands such as Maybelline, Garnier, Tatti Lashes, and LOOK Fantastic. Her podcast, "Olivia's House," also generates revenue through episode sponsorships.

Attwood's television work has reportedly earned her £350,000 per series with ITV, including shows like "Getting Filthy Rich," "The Price Of Perfection," and "Bad Boyfriends."

Regarding potential international expansion, Attwood has previously mentioned receiving offers from U.S. producers, indicating the possibility of cracking the American market due to Love Island's popularity there. However, she stated in May that she is currently content with her career in the UK.

Attwood also emphasized the importance of financial independence, particularly following her separation from her husband, Bradley Dack. She expressed the view that individuals should maintain their own finances and bank accounts, suggesting that combining finances with a partner is an outdated concept.