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The Express Gazette
Monday, October 12, 2026

MicroStrategy Adjusts Bitcoin Strategy Amidst Crypto Downturn

The company is exploring stock buybacks and Bitcoin sales as part of a revised plan to navigate the ongoing cryptocurrency market conditions.

Business & Markets • 3 months ago
MicroStrategy Adjusts Bitcoin Strategy Amidst Crypto Downturn

MicroStrategy, a company known for its significant Bitcoin holdings, has signaled a shift in its long-standing strategy of not selling the cryptocurrency. Facing the prolonged downturn in the digital asset market, the company is reportedly considering actions such as stock buybacks and the sale of some of its Bitcoin reserves.

This adjustment comes as MicroStrategy seeks to navigate what is often referred to as a "crypto winter," a period characterized by falling prices and reduced market activity. The company's previous commitment to a "never sell Bitcoin" mantra is being re-evaluated in light of current market realities.

While specific details regarding the scale of potential Bitcoin sales or the buyback program have not been fully disclosed, the move indicates a strategic pivot. The company's approach aims to provide financial flexibility and potentially outlast the current challenging market environment. The exact implications for MicroStrategy's substantial Bitcoin holdings and its overall corporate strategy are expected to become clearer as these plans are implemented.


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