M&S Unveils New Peptide-Focused Skincare Line Fronted by Emma Willis

Marks & Spencer (M&S) has launched a new skincare collection under its Formula brand, emphasizing the use of peptides, a trending ingredient in the wellness industry. The range includes an eye cream, day and night creams, and a neck and decolletage cream, with a focus on collagen stimulation to improve skin appearance.

The collection's hero product is the Ultra Peptide serum, priced at £29. This serum contains peptides, niacinamide, omega three and six, ceramides, and NAD+ Booster. M&S states that the serum aims to deliver seven key skincare benefits within four weeks, including smoothing fine lines and wrinkles, enhancing hydration, improving texture, and minimizing pores for a revitalized look.

Television presenter Emma Willis has been named the new face of the Formula brand. Willis expressed her appreciation for the range, noting its practicality and ease of use, describing it as "skincare you don't need a PhD for."

In addition to the Ultra Peptide collection, Formula is offering other products such as a £20 eye cream, £27 day and night moisturizers, and a £22 Neck & Decolletage cream. Complementary products like micellar water and cleansing balm, featuring ingredients such as Vitamin C and hyaluronic acid, are also available.

This launch follows M&S's earlier introduction of a children's skincare line called Fresh Elements. That range, priced at under £12.50 per item, is dermatologically tested and formulated with simple ingredients for young skin, aiming to establish healthy skincare habits from an early age.