Luxury Homes Priced at £1.2 Million Remain Unsold for Over a Year

New-build homes priced as high as £1.2 million have failed to sell for over a year, drawing criticism for their design, which some have likened to an "industrial unit crossed with a beach hut." The seven-home estate, known as Rangeworthy Park, located on the outskirts of Bristol in the South Gloucestershire village of Rangeworthy, went on sale in April 2025. Estate agents initially promoted the development as a "landmark in its own right."

However, 15 months later, only one of the detached four and five-bedroom houses has reportedly been sold. The development is situated in a semi-rural area where the average property price is approximately £472,000. In an effort to attract buyers, several properties have seen their prices reduced.

Online commentary from potential buyers has been largely negative. Many have described the white-rendered homes as "soulless" and out of sync with the surrounding environment, with some calling them "oversized sheds" and questioning the high prices. One online commenter noted that £1.2 million could secure a more substantial property with land in the area, or a new build that did not resemble a shed.

Concerns have also been raised about the density of the development, with one commenter observing that the houses are packed closely together, reminiscent of an urban estate despite their rural location. "And they want £1.2m. Keep dreaming," one remark read.

Price adjustments have been made to several properties. Two five-bedroom homes are currently listed at £1.2 million, down from an initial price of £1.25 million. Another property, initially listed at £1.1 million in April 2025, had its price reduced by £50,000 in December. A four-bedroom house saw its price drop from £975,000 to £895,000.

While one £795,000 sale was reported in October 2025, official Land Registry data has not yet confirmed this. Another £1.05 million plot is marked as 'reserved' by estate agents Savills, who advertised the development as offering a "premium product" that "break[s] the price ceiling for the local area."

Critics have further compared the architecture to "small industrial units crossed with a beach hut" and questioned the price per square foot, with one individual stating it was higher than their property in a desirable London suburb. Local residents have also expressed dissatisfaction, with one noting the properties "stand out like a sore thumb" and are "grossly overpriced."

Marketing materials for Rangeworthy Park describe the homes as "stunning" and inspired by the agricultural surroundings, aiming for a "modern-day smallholding feel." The homes are noted for their "commanding presence" and "bold design."

One of the £1.2 million five-bedroom homes offers 2,562 square feet of living space, including three bathrooms, a west-facing garden, a drawing room, a home office, a garage, and an open-plan kitchen and living area with bifold doors. The principal bedroom features a dressing area, en-suite bathroom, and a Juliet balcony. The properties also boast integrated kitchen appliances, underfloor heating, timber flooring, triple glazing, and high-end bathroom finishes.

Despite promotional language emphasizing "style and sophistication," the lack of sales suggests that buyers are unwilling to meet the asking prices for these modern residences.