Kylie Jenner Launches K2o Hydration Mix, Expanding Beauty and Wellness Line
The new 'sip kits' combine electrolytes, collagen, and hyaluronic acid, now available at iHerb.
Kylie Jenner has introduced K2o Hydration Mixes, an extension of her Sprinter ready-to-drink vodka soda brand, targeting the wellness and beauty markets. The new product line, branded as 'sip kits,' aims to offer a convenient way to rehydrate while supporting skin health.
The Advanced Skin Hydration Mix is formulated with Vitamin C, Hyaluronic Acid, Collagen Peptides, and electrolytes. According to the brand, these ingredients are intended to hydrate the body and skin from the inside out. The mix is also promoted as a potential aid for post-workout recovery and hangover relief.
K2o Hydration Mixes are now available for purchase on the health and wellness retailer iHerb. A variety pack is priced at $39 and includes 20 single-serve packets. The product comes in flavors such as Peach, Watermelon Lime, and Strawberry Lychee, with each packet containing 10 calories and lightly sweetened with stevia.
"Our vision for k2o is to turn hydration into a daily beauty ritual," said Jay Hunter, CEO of k2o. "Partnering with iHerb allows us to bring that vision to a global audience — reaching customers who are looking for products that support how they look and feel, from the inside out."
Hyeyoung Moon, Chief Revenue Officer at iHerb, stated that K2o aligns with their customer base's preferences for brands that are "authentic, trend-forward, and rooted in high-quality ingredients."
One consumer reported noticing improvements in their skin's hydration and appearance after a couple of weeks of use, particularly after workouts and periods of sleep deprivation, also praising the product's flavors. As with any new supplement, it is recommended to consult a physician before use.