Kristin Cavallari Taps Sons for Uncommon James Men's Jewelry Launch
The reality star enlisted her teenage sons, Camden and Jaxon, to model the new collection.
Kristin Cavallari has introduced a new men's jewelry collection for her brand, Uncommon James, featuring her sons Camden, 13, and Jaxon, 12, as models. Cavallari shared photos on Instagram of the boys wearing pieces from the line, which includes beaded bracelets, necklaces, and chains. "Obviously I had to find the 2 cutest models available," Cavallari, 39, captioned the post.
The collection offers various chain necklaces in different lengths, suitable for younger wearers, with most items priced under $100. This is not the first time Cavallari has involved her children in her brand. Last year, her daughter Saylor, 10, helped launch Uncommon James' children's jewelry line, even designing some pieces with her mother's assistance. Cavallari has previously stated that Saylor has expressed interest in taking over Uncommon James one day.
Cavallari launched Uncommon James in 2017. The brand has since expanded to include skincare, fragrance, apparel, and candles. In May, Cavallari showcased her lifestyle company at Miami Swim Week with its first runway show, where she modeled her own jewelry.