JPMorgan Pitches Valuing FIFA to Boost Player and Competition Numbers
The banking giant's proposal aims to significantly expand FIFA's reach and revenue streams.
Business & Markets • 2 months ago

JPMorgan Chase has proposed a strategy to place a valuation on FIFA, the global governing body of soccer, with the goal of more than doubling the number of players and competitions, according to a pitch deck.
The proposal from the U.S. banking giant suggests a path for FIFA to expand its operations and increase its revenue, signaling a potential shift in how sports organizations are financed and valued.
Details within the pitch deck outline a vision for significant growth, indicating that FIFA could substantially increase its footprint in the global sports landscape through this proposed financial framework. The plan emphasizes broadening participation and the scope of events under FIFA's purview.