Jeff Bezos-Backed Electric Truck Sparks Online Debate Over Price and Features

A new electric pickup truck from the Jeff Bezos-backed startup Slate Auto has ignited a debate online, primarily centered on its $24,950 starting price and minimalist features. The vehicle, which includes hand-crank windows and no radio or touchscreen, is intended to appeal to buyers seeking an affordable electric option.

However, the Slate's stripped-down approach has drawn criticism, with many comparing it unfavorably to existing small trucks. Detractors argue that the starting price is too close to more established and practical options, such as the Ford Maverick. "You’re paying a similar base price to a Ford Maverick and are getting less all around," one Reddit user commented. Others pointed out that a base model Ford Maverick, priced just over $27,000, offers more utility and seating for a slightly higher cost.

Concerns have also been raised about the overall value proposition once optional features are added. Some commenters noted that adding options, such as a fastback SUV conversion, pushes the price to $31,000, which they consider steep for the vehicle's offerings. "That’s insanely overpriced for what you’re getting," one user stated.

Supporters Praise Simplicity and Value

Conversely, a segment of potential buyers expressed enthusiasm for Slate Auto's back-to-basics philosophy. Some users appreciate the absence of modern technological features, seeing it as a return to a simpler automotive era. "Crank windows, no touchscreen, knobs for AC... and honestly that might be the selling point," one commenter wrote, suggesting that Slate achieved its $25,000 price point by integrating an electric powertrain into a cabin design reminiscent of 1990s trucks.

This minimalist design is seen by some as a refreshing contrast to the increasingly complex and expensive technology found in contemporary vehicles. One user commented that the Slate makes their Ford Maverick hybrid appear luxurious by comparison. Others lauded Slate for eschewing excessive technology, with one commenter predicting that a return to physical controls like knobs for climate control will become more common in future vehicles.

Supporters also argued that critics are overlooking the broader context of rising vehicle prices due to inflation. They contend that, when adjusted for inflation, the Slate's price is competitive with historically affordable compact pickups. However, a common sentiment among critics was that the truck should be priced closer to $15,000 or below $20,000 to truly disrupt the market. Some suggested that at its current price point, buyers might opt for a certified pre-owned truck with more features.

The Slate is designed as a two-seat pickup that can be customized, including a kit to convert it into a five-seat SUV. While proponents see this modularity as a way to keep the base price low, critics view it as an additional cost to acquire features expected in a standard vehicle.

Despite the divided opinions, Slate Auto appears to have tapped into a perceived market demand for simple, affordable trucks. The ultimate success of the vehicle may depend on whether consumers embrace its minimalist ethos or continue to expect more features for its price point.