Island Getaways May Cost Significantly More Than Mainland Vacations, Study Finds

Many travelers dream of an island escape, but new research suggests that mainland coastal destinations may offer a more affordable alternative. A study by the holiday comparison site TravelSupermarket found that tourists often pay an "island premium," averaging $134 more per person for a week-long holiday compared to similar mainland resorts.

This premium can add up, potentially costing a family of four an additional $536 for a week's vacation. The research analyzed prices for seven-night holidays for two adults over a 30-day period, comparing six island destinations with mainland coastal resorts in the same country. In most cases, island getaways proved to be more expensive.

Chris Webber, head of holidays and deals at TravelSupermarket, explained that the increased cost on islands is often due to logistics. "Island life tends to cost more because everything has to get there," Webber said. He advised travelers to investigate mainland options before booking, as the savings can be substantial for a comparable experience.

Price Comparisons Across Destinations

Portugal's Atlantic islands, such as Madeira and the Azores, were identified as particularly costly compared to mainland Portugal. A week in Madeira averaged $923 per person, while a trip to the Algarve region cost approximately $579 per person, offering a saving of $344 per person. For a family of four, this difference amounts to over $1,300.

In Spain, the Balearic island of Ibiza, known for its nightlife and luxury accommodations, averaged $964 per person. Travelers opting for Costa Blanca on the mainland, home to resorts like Benidorm, could spend $628 per person, saving $336 each. This translates to a potential saving of $1,342 for a family of four.

Other Balearic islands also showed a price difference. Menorca cost an average of $659 per person, whereas the mainland's Costa Brava offered a similar experience for $496 per person, a saving of $163. Majorca was priced at $686 per person, while the mainland's Costa Dorada cost $533 per person, a difference of $153.

Greece also presented similar trends. The island of Skiathos, popular for its beaches and relaxed atmosphere, averaged $973 per person for a week. In contrast, Halkidiki on the Greek mainland cost $793 per person, resulting in a saving of $180 per person and an estimated $721 for a family of four. Halkidiki boasts Blue Flag beaches and is noted as the birthplace of philosopher Aristotle.

An Exception to the Rule

Sicily was the sole island in the study that proved to be more affordable than its mainland Italian counterpart. A week-long trip to Sicily averaged $680 per person, while a break to the Neapolitan Riviera on the mainland cost $1,054 per person. The island, home to Mount Etna, offers historical sites and a scenic coastline.

Webber cautioned against generalizing these findings, noting that Sicily's affordability demonstrates that the "island premium" is not a universal rule. Travelers should research specific destinations to find the best value.