Halo Top Most Searched Ice Cream Brand in US, Study Finds

Halo Top has emerged as the most-searched ice cream brand across the United States, according to a study analyzing Google search trends from April 2025 to April 2026. The brand, known for its approach to lower-calorie, lower-sugar, and higher-protein frozen desserts, leads in search interest among all 50 states and Washington D.C.

Founded in 2011, Halo Top gained attention for prominently displaying its calorie counts on its packaging. The company was recognized as "Food Disruptor of the Year" in 2017 by Food Dive following a significant increase in sales. In 2019, Wells Enterprises, which also owns Blue Bunny, acquired Halo Top.

The Innerbody Research study, which analyzed the Google search trends, identified Cold Stone Creamery, Breyers, Talenti, and Haagen-Dazs as other highly searched ice cream brands. However, search interest does not always correlate with sales. Dairy Foods Magazine reported that Breyers, Blue Bunny, and Turkey Hill were the top-selling brands by dollar sales in 2025.

Experts suggest Halo Top's search popularity reflects a broader consumer desire for indulgence without perceived negative consequences. Food scientist Kantha Shelke noted that Halo Top's appeal lies in its promise of "protein-forward, portion-sized, low-sugar and guilt-free indulgence," aligning with trends observed during the GLP-1 era.

Maeve Webster, president of consulting firm Menu Matters, commented that the pursuit of guilt-free enjoyment is not new, referencing the past popularity of frozen yogurt. She highlighted that advancements in food technology have enabled healthier ice cream alternatives to achieve better taste and texture compared to earlier attempts. Webster also pointed to social media and innovative marketing as contributing factors to increased consumer curiosity.

Ice cream remains a popular dessert in the U.S., with a 2024 International Dairy Foods Association survey indicating that 97% of Americans enjoy it. The average American consumes approximately 20 pounds of ice cream annually.

Shelke cautioned consumers to be discerning about health claims, noting that "natural" and "high protein" do not inherently equate to "risk-free" or "healthy." She advised attention to ingredients, particularly sugar alcohols like erythritol, which have been associated in some studies with increased cardiovascular risks. Shelke emphasized that context, such as pre-existing conditions and the amount consumed, is crucial when evaluating such associations, and further long-term studies are needed.