From Grandmother's House to £10 Million: The Rise of Murci Fashion
A UK fashion brand started as a side hustle has rapidly grown into a multi-million-pound business, securing a spot on a list of the country's fastest-growing companies.
Olivia Prince, 31, transformed a personal passion for fashion into a thriving business, Murci, which began as a small venture selling clothes from her grandmother's home. The brand has since achieved significant milestones, including being featured on the television show Love Island and appearing on The Times' list of the 20 fastest-growing companies in the UK.
Prince's journey into entrepreneurship started while she was working as a receptionist. She began selling clothes online as a side project, which quickly escalated in scale and success. Her educational background in fashion buying and merchandising from Manchester Metropolitan University included a placement at the major fashion brand Boohoo. This experience, she noted, was crucial for gaining industry insight and making a career foothold.
Growth and Recognition
Murci's trajectory has seen it move from its humble beginnings to occupying a workspace for its 35 staff members. The brand's visibility has been boosted by media features and influencer collaborations. A business expert commented on the UK's vibrant