Ere Perez Clean Beauty Brand Gains Supermodel and Celebrity Endorsements
The Australian brand, founded on non-toxic principles, is favored by makeup artists and models, showcasing its plant-based products.
Australian clean beauty brand Ere Perez has garnered attention from notable figures in the fashion and entertainment industries, including Gisele Bündchen's longtime makeup artist and Sports Illustrated Swimsuit model Ellie Thumann. The brand, which served as an official makeup partner for Miami Swim Week, has been featured on several runway models during the event.
Founded in 2002 by Ere Perez, the company's philosophy centers on creating non-toxic, cruelty-free cosmetics inspired by her Mexican upbringing. Over two decades later, Perez continues to develop plant-based products that have gained traction among celebrities and models.
Jenna Anton, Bündchen's makeup artist, utilized the Ere Perez Jojoba Eye Pencil for a Garnier campaign, describing its effect as "radiant." The brand's offerings include multipurpose products such as a beet-based blush that can also be used as a lip tint, noted for its kiss-proof and long-lasting qualities. Other celebrity-favored items include a carrot-infused color balm, which functions as blush, eyeshadow, and lipstick, containing ingredients like carrot seed oil and avocado oil for hydration and nourishment. Jessica Alba has featured this product in her "Get Ready With Me" videos.
Ere Perez also offers what it bills as the world's first vegan mascara, formulated with avocado oil to potentially aid lash regeneration and stimulate growth while providing a glossy finish. For those seeking subtler shades, a lip and cheek crayon is available in 11 colors. The brand's award-winning foundation, made with vegan ingredients like oat milk, peach, and vitamin E, aims to deliver a natural-looking finish. The brand was a prominent presence at Miami Swim Week, with its products featured on models walking the runway.