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The Express Gazette
Monday, October 5, 2026

De Beers in Talks for $1 Billion Sale Amidst Diamond Market Downturn

The iconic diamond producer is reportedly close to a deal that would value the company at a fraction of its former worth.

Business & Markets • 2 months ago
De Beers in Talks for $1 Billion Sale Amidst Diamond Market Downturn

Diamond giant De Beers is reportedly in discussions to be acquired by a consortium for approximately $1 billion, a significant decrease from its peak valuation in the tens of billions. The proposed deal, led by former De Beers CEO Gareth Penny and known as the Global Diamond Consortium, aims to purchase the majority stake currently held by mining company Anglo American Plc, according to Bloomberg News.

The offer includes an upfront payment of $750 million, with the remainder to be transferred at a later date. The valuation reflects a severe downturn in the diamond industry, exacerbated by several factors.

Industry Challenges

Following a boom in sales during the COVID-19 pandemic, demand for natural diamonds has faltered. Luxury spending, particularly in key markets like China, has declined. Concurrently, the popularity of synthetic diamonds has surged, with lab-grown stones now accounting for nearly half of engagement rings, according to The Knot. This shift has led to a global decrease in demand for natural diamonds.

Adding to the industry's woes are recent trade tensions and geopolitical instability. Analysts suggest that the current challenges facing the diamond market are long-term rather than cyclical. Joshua Freedman, a senior analyst for the Rapaport Group, noted that any potential buyer would need to secure external funding, indicating a reliance on outside parties recognizing value in De Beers despite the current climate.

Historical Context and Operations

Founded in 1888 by Cecil Rhodes, De Beers has historically been synonymous with the diamond trade. Anglo American Plc acquired a 40% stake from the Oppenheimer family in 2011. Botswana, Africa's largest diamond producer, holds a 15% stake in De Beers, and its economic growth has been significantly impacted by the industry's slowdown. A majority of De Beers' diamonds are sourced from Botswana, with additional mining operations in Namibia, South Africa, and Canada.

Reviving demand is seen as crucial for any turnaround strategy for the company. Diamond analyst Paul Zimnisky described the current state of the industry as a "generational lull," which has substantially affected valuations, impacting both inventories and the value of reserves.


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