David Beckham Nets Over $48 Million From Business Ventures Fueled by World Cup Deals
The former soccer star's company, DRJB Holdings, saw record profits driven by endorsements with major brands during the 2026 Men's Football World Cup.
Sir David Beckham has earned approximately £38.5 million (over $48 million USD) from his sports, fashion, and media business, DRJB Holdings, following a period of record profits attributed to advertising deals surrounding the 2026 Men's Football World Cup.
DRJB Holdings reported a profit of nearly £50 million in 2025, marking a 46% increase from the previous year. The company's sales also rose to £84 million from £72.2 million.
World Cup Advertising Boost
The surge in revenue was significantly influenced by a series of advertising partnerships established in the lead-up to the tournament. Brands such as Bank of America, McDonald's, Verizon, and PepsiCo's Lay's featured Beckham prominently in their campaigns. During the summer's World Cup, Beckham appeared in numerous advertisements across the US for brands including Stella Artois, Home Depot, and Lay's crisps.
Beckham's business ventures also expanded into other areas. Last year, he launched menswear collections for Hugo Boss, a new line of Adidas Predator football boots, and an eyewear range in collaboration with Italian maker Safilo. Growth in Beckham's health supplements business also contributed to DRJB's revenue.
Business Structure and Ownership
Beckham holds nearly half of DRJB Holdings. The company's total dividend payments to shareholders amounted to £85.5 million, with Beckham receiving approximately £38.5 million based on his ownership stake. Following these payments, DRJB distributed an additional special dividend of £46.6 million.
The remaining portion of DRJB Holdings is owned by Authentic Brands Group, a New York-based company that manages other celebrity brands and owns Reebok. Corey Salter, chief executive of Authentic's entertainment division, described Beckham's brand as one of the most powerful global forces in sport, lifestyle, and entertainment, highlighting an "outstanding year" marked by new partnerships, philanthropic initiatives, and overall brand expansion.
This financial success follows Beckham's previous role as an ambassador for the 2022 Men's Football World Cup in Qatar, a decision that drew criticism due to the country's laws regarding same-sex relationships. At the time, Beckham stated it was an important competition he was proud to be part of and that he had engaged with the LGBTQ community during the event.