express gazette logo
The Express Gazette
Saturday, October 10, 2026

Currys CEO Defends British Retailer Against Foreign Takeovers

Under Alex Baldock's leadership, Currys has seen a significant turnaround, increasing its market value and improving operations, prompting a rejection of a previous takeover bid.

Business & Markets • 3 months ago
Currys CEO Defends British Retailer Against Foreign Takeovers

Electronics retailer Currys has demonstrated resilience against potential foreign takeovers, particularly under the leadership of CEO Alex Baldock, who took the helm in 2018. Baldock inherited a company facing numerous challenges, including uneconomic contracts from a legacy business, a weak online presence, and underperforming international operations.

During his tenure, Baldock addressed these issues, improving customer service and integrating online sales, which now account for 40% of the business. The company's Nordic chain has also seen a turnaround. These improvements have occurred against a backdrop of rising employment and energy costs, as well as the challenges posed by business rates for physical stores competing with online rivals.

In recent years, Currys faced an unsolicited takeover approach from activist investor Elliott, which valued the company at £756 million. Baldock and the board rejected this offer. Since then, Currys' market worth has more than doubled, reaching £1.64 billion, benefiting existing shareholders.

The company's financial performance has shown positive trends. The current financial year began with an 18% increase in profit and a 6% rise in sales in the previous year. Although shares experienced a dip due to warnings about higher electronic device prices caused by semiconductor shortages, they are up 36% over the past year.

Fredrik Tonnesen, currently heading the Nordic operations, is slated to succeed Baldock as CEO next month, as Baldock is moving to Boots. The success at Currys is attributed to fostering a more satisfied workforce and enhancing service levels, making its stores a more appealing destination for both consumers and small businesses.

Meanwhile, the Financial Conduct Authority (FCA) has faced delays in a £9.1 billion redress scheme for wrongful car finance sales. Initially hoped to be finalized in autumn, the process has been halted by challenges from car finance arms of Volkswagen and Mercedes-Benz, and Credit Agricole, as well as an appeal by consumer group Consumer Voice. The Upper Tribunal is expected to hear the appeal later this year or in February, potentially extending the legal process for years and thwarting early payouts to consumers.

Additionally, British retailers are contending with a rise in shoplifting, reportedly orchestrated by organized gangs on social media. This issue is compounded by cultural narratives, such as the movie "I Love Boosters," which some interpret as glamorizing shoplifters, a portrayal that is concerning for retail workers.


Sources