Cracker Barrel Faces Fan Backlash Over Discontinued Menu Items
Loyal customers express disappointment and call for the return of beloved comfort food classics like the Sunrise Sampler and black-eyed peas.
Cracker Barrel Old Country Store is facing a wave of customer discontent as fans call for the return of several discontinued menu items. Popular dishes, including the Sunrise Sampler breakfast platter and black-eyed peas, have been removed from the menu, prompting backlash from a dedicated customer base who associate these foods with the restaurant's core appeal.
Customers have taken to social media and online forums to voice their desire for these classic dishes to be reinstated. Josh Cooper, owner of Cooper's Next Level BBQ in Tallahassee, Florida, highlighted the Sunrise Sampler, a comprehensive breakfast platter that included eggs, grits, fried apples, hash brown casserole, sausage, bacon, country ham, and biscuits with gravy. Cooper noted that replicating the same meal today requires ordering individual items à la carte, significantly increasing the cost from its original, more affordable price.
"Now in order to get that same teaser touch from the Sunrise Sampler, you have to order it all à la carte, which costs around $25 for the same great meal," Cooper told Fox News Digital. "Blasphemy!"
Beyond breakfast, sides like black-eyed peas and desserts such as the baked apple dumpling are also missed. Rachel Love, a 38-year-old from Tennessee whose viral video about recent changes at Cracker Barrel sparked customer reaction, expressed her hope for the return of black-eyed peas, describing them as a "classic part of the Cracker Barrel experience." She also fondly recalled the baked apple dumpling as a "perfect comfort dessert."
Experts suggest that the emotional attachment customers have to established menu items is a significant factor. "Nostalgia matters and when you remove popular items without controlling the narrative or managing customers' expectations, you are bound to have upset patrons," Cooper explained. He emphasized the importance of communication, stating, "Whether it's due to rising food costs, kitchen timing or any other reason, it's important to communicate with the people who put you on the map in the first place. Communication matters."
This wave of customer sentiment comes as Cracker Barrel has been navigating other public relations challenges. The company faced criticism last summer for efforts to modernize its image, including a logo redesign and restaurant makeover. The recent announcement of CEO Julie Masino's departure adds another layer to the company's ongoing adjustments.
Customers like Love believe that bringing back familiar favorites can be more impactful than introducing new items. "People aren't just asking for old menu items — they're asking for the comfort and nostalgia that came with them," she said. "Sometimes bringing back one classic dish means more to loyal customers than introducing several new ones."