Costco Pretzel Bagels Become Viral Sensation
Shoppers are flocking to the warehouse club for the new Kirkland Signature pretzel bagels, sparking widespread enthusiasm online.
Costco's bakery section has a new hit item, with shoppers enthusiastically embracing the Kirkland Signature Pretzel Bagels. These "Bavarian Style" bagels, featuring a soft interior and a chewy pretzel crust, have quickly become a sought-after treat.
The wholesale giant is selling the new pretzel bagels individually, a change from their previous practice of bundling them in twos. Each bagel is priced at $4.99 for a pack of eight. However, availability is limited to select Costco Bakery locations, and customers are advised to check with their local store.
These versatile bagels are being enjoyed in various ways, from a simple spread of cream cheese to serving as sandwich buns or even as a base for homemade pizza bites after a brief toasting. While they do not come pre-topped with salt, customers can easily add their preferred seasoning by brushing the bagels with butter and sprinkling salt before a few minutes in the oven or air fryer at 300 degrees Fahrenheit.
The announcement of the new bakery item on Instagram generated significant excitement among fans. Online comments reflect a strong desire to try the bagels, with one user humorously stating, "Give me 30." It remains unclear whether the pretzel bagels will be a permanent addition to the Costco lineup or a limited-time offering.
In other Costco news, the company is expanding its physical presence with plans to open 10 new locations between June and August. These new warehouses will be situated across nine states and one in Taiwan, pushing the total number of U.S. stores beyond 640. This expansion follows a busy 2025, during which Costco added 27 new warehouses. The new store locations are listed on Costco's "New Locations" page.
Access to Costco stores requires a membership, with three tiers available: Gold Star, Business, and Executive. The Gold Star and Business memberships cost $65 annually and include two membership cards. The Executive membership, priced at $130 per year, offers additional benefits such as an annual 2% reward on select purchases, early store access, and enhanced savings on travel and other services.