express gazette logo
The Express Gazette
Friday, October 9, 2026

Best Stocks and Shares ISAs for 2024: A Comprehensive Comparison

This guide breaks down the top Stocks and Shares ISA platforms, helping investors choose the right option based on their experience, investment style, and fee tolerance.

Business & Markets • 3 months ago
Best Stocks and Shares ISAs for 2024: A Comprehensive Comparison

Investing in a Stocks and Shares ISA allows individuals to grow their wealth tax-free. This type of Individual Savings Account (ISA) shields investments from capital gains tax, dividend tax, and income tax. While the annual ISA allowance remains £20,000, as of April 2024, individuals can open multiple Stocks and Shares ISAs within a single tax year, provided the total contributions do not exceed the allowance. From April 2027, interest earned on uninvested cash within these accounts will be subject to a 22% tax, a measure intended to encourage more people to invest.

Choosing the Right ISA: DIY vs. Managed

Deciding between a do-it-yourself (DIY) ISA and a managed ISA depends on an investor's experience level, available time, and willingness to manage their own portfolio. DIY platforms empower investors to select their own investments or opt for pre-built funds. Managed accounts, often utilizing robo-advisory services, handle investment selection and ongoing management based on an investor's risk profile.

DIY investing can be suitable for beginners willing to learn, or for experienced investors. Managed options offer a more hands-off approach, ideal for those with limited time or investing experience, though they typically come with higher fees. The choice between ready-made portfolios within a DIY platform and fully managed services hinges on the desired level of personalization and ongoing oversight.

Top DIY Stocks and Shares ISA Providers

AJ Bell Dodl is recommended for beginners seeking low fees and ready-made investment options. It offers a 0.15% platform fee (with a £1 minimum monthly charge) and a selection of around 80 stocks, alongside index funds and ETFs. It also provides competitive interest rates on uninvested cash.

Freetrade stands out for its zero account fees on its basic plan, providing access to over 8,200 stocks, funds, and ETFs. The platform is user-friendly, and its recent launch of a junior ISA makes it a versatile option for various investors.

Hargreaves Lansdown is a well-established platform favored for its extensive investment research and customer support. While its account fee is 0.35%, it offers a cap on annual fees for shares, trusts, and ETFs. Dealing fees for funds are £1.95, and for shares, they are £6.95.

Interactive Investor differentiates itself with a flat monthly fee structure: £5.99 per month for accounts up to £100,000 and £14.99 for larger accounts. This model can be cost-effective for those with substantial investment pots. Fund dealing fees are £3.99 per trade.

Prosper offers a potentially zero-cost investing experience by refunding fees on approximately 30 funds, coupled with no account fees. As a newer platform, it is app-only and less established but provides access to specific active investment funds like Fundsmith Equity.

Trading 212 is a low-cost option suitable for intermediate and experienced investors, featuring no account or dealing fees. It includes social trading features for discussing investments and replicating strategies, alongside a broad range of investment choices.

Managed Stocks and Shares ISA Options

For investors preferring a provider to manage their portfolio, several options exist:

  • Moneyfarm charges a 0.70% account fee, with underlying investment costs ranging between 0.21% and 0.24%.
  • JP Morgan Personal Investing (formerly Nutmeg) has a 0.75% account fee and underlying investment costs between 0.22% and 0.43%.
  • Wealthify charges a 0.6% account fee, with average underlying investment costs of 0.14% (or 0.46% for ethical options).

Key Considerations When Choosing an ISA

When selecting a Stocks and Shares ISA, investors should evaluate their experience level, risk tolerance, and investment goals. Fees are a crucial factor, but should be considered alongside investment choice, platform usability, research resources, and customer support. It is advisable to compare platform fees, dealing charges, and the ongoing charges figure (OCF) for underlying investments to ensure the chosen ISA aligns with individual financial objectives and risk appetite. Investing is generally recommended for the long term, typically a minimum of five years, to mitigate the impact of market volatility.


Sources