Beauty Pie Under-Eye Duo Praised by Shoppers and Celebrities Alike
The under-$65 set, featuring an eye brightener and serum, is lauded for its effectiveness in reducing dark circles and puffiness.
Beauty Pie's Under Eye Brightening Duo, a set comprising the Eye Genius Under Eye Brightener and the Pure Ceramides Eye Serum, has garnered significant attention from shoppers and celebrity makeup artists for its ability to diminish dark circles and under-eye puffiness.
The duo, priced under $65, is a staple for celebrity glam teams preparing stars like Dakota Johnson, Reese Witherspoon, and Nicole Kidman for red carpet events. Paulina Porizkova, a vocal proponent, has shared her endorsement of the Eye Genius Under Eye Brightener, describing it as a tool to "get rid of" dark circles.
The Pure Ceramides Eye Serum features a cooling rollerball applicator designed to soothe and reduce puffy eyes. Its formulation includes hydrating ingredients such as glycerin, aloe vera, and squalane. Shoppers have reported a positive experience, with one noting its "cooling, sensory experience" and immediate tightening effect. This user also commented that the serum, despite being a fraction of the cost of some high-end eye creams, is effective and can even be applied over concealer for touch-ups.
The Eye Genius Under Eye Brightener can be worn alone or beneath concealer. It has been particularly praised by middle-aged users for its non-creasing formula that imparts radiance without appearing heavy or cakey.
Beauty Pie operates on a direct-to-consumer model, a strategy employed by its founder, a skin care specialist, to offer products without the significant markups often associated with traditional retail. The products are manufactured in Italy, are fragrance-free, and cruelty-free.