Ballerina Farm Launches New Peanut Butter Protein Powder, Sparking Fan Excitement
The Utah-based company's latest offering, made with grass-fed whey protein and collagen peptides, sold out quickly after its announcement.
Ballerina Farm has introduced a new Peanut Butter Farmer Protein powder, the latest addition to its line of health-focused products. The company, founded by Hannah and Daniel Neeleman, announced the launch via Instagram, noting that the new flavor is "made with 24g of grass-fed whey protein, simple ingredients, and the classic peanut butter flavor you know and love."
Similar to its other Farmer Protein varieties, the peanut butter version includes collagen peptides, prebiotic fiber, and bovine colostrum, which the company states are designed to support strength and daily energy. The product contains no artificial ingredients and no added sugar. The Farmer Protein line is also available in other flavors such as Vanilla Bean, Maple Cinnamon, and Chocolate Coconut Almond.
The announcement generated significant enthusiasm from customers, with many expressing their eagerness to try the new flavor. Comments on social media included phrases like "Been waiting for this," "needed this yesterday," and predictions that it "going to quickly become a favorite."
Customers have also begun sharing their intended uses for the peanut butter protein powder, suggesting it could be incorporated into various recipes beyond a standard shake. Ideas included mixing it into drinks and baked goods.
A single bag of the Peanut Butter Farmer Protein retails for $69 and contains 30 servings. Customers who opt for a subscription service can receive a 10% discount. The company previously offered sourdough starter kits and frozen meats before expanding into supplements.