Australian Skincare Brand's New Serum Sells Out in Under 24 Hours

AEON Skincare, an Australian brand known for its cult-favorite Liquid Magic face oil, has announced a restock of its newly released C Bomb Brightening Serum. The serum sold out in less than 24 hours during its initial pre-sale, a rapid sell-out mirroring the success of the brand's previous launches.

The C Bomb Brightening Serum is specifically formulated for individuals with sensitive skin who have previously experienced adverse reactions to traditional vitamin C products. According to AEON Skincare, the serum aims to improve dullness, dark spots, and uneven skin tone without causing irritation. Its formula includes ascorbyl tetraisopalmitate, a stable form of vitamin C, alongside alpha-arbutin, kojic acid, and bilberry extract.

AEON Skincare, founded by former beauty writer Ms. Sophia, has gained a loyal following primarily through word-of-mouth referrals. The brand's initial launch, Liquid Magic, sold out of its first 500 units within 48 hours in February 2025. Since then, the brand has expanded its product line to six items and reports a 40% return customer rate. Liquid Magic, an oil-serum hybrid, has sold over 10,000 units and boasts a 4.95-star rating from nearly 500 reviews.

Customer testimonials highlight the serum's efficacy and pleasant scent. One reviewer described it as the "best Vit C I have ever used," noting zero reaction on their skin, unlike previous vitamin C products they had tried. Another customer praised the serum's texture and scent, declaring their intention to repurchase and expressing strong satisfaction with the brand's entire product range.

Beyond the C Bomb Brightening Serum and Liquid Magic, other popular products from AEON Skincare include the Venom 32 Mini Peel, which has accumulated 113 five-star ratings, and the Hespera Hybrid Cleanser, with 129 five-star ratings.