Australian Activewear Brand Earthletica Gains Traction for Sustainable, Low-Tox Apparel
Customers praise the brand's "buttery soft" shorts and commitment to safety and environmental standards.
Australian activewear brand Earthletica is gaining attention for its sustainable and low-tox clothing line, with particular praise for its new Double Lined Shorts in a lemon shade. These high-waisted shorts, made from a blend of 75 percent recycled nylon and 25 percent spandex, are described by customers as "very flattering" and "super comfortable."
The Double Lined Shorts feature a 5-inch inseam, are double-lined for coverage, and are marketed as "squat-proof" and "athlete-tested." The brand highlights the fabric's sweat-wicking and quick-drying properties, suitable for various activities from yoga to HIIT classes. Priced at $99, the limited-edition lemon shorts are part of a collection that emphasizes both performance and comfort.
Earthletica was co-founded by Australian Olympic gold medallist swimmer Bronte Campbell, who aimed to create activewear free from harmful substances commonly found in synthetic materials. The brand tests its fabrics for over 1,000 potentially harmful chemicals, adhering to standards typically required for baby clothing. This commitment to safety, along with the use of recycled materials, positions Earthletica as a distinctive choice in the activewear market.
Beyond the popular lemon shorts, Earthletica offers other items designed for workout and everyday wear. The collection includes an Active Tank in Lemon with a built-in bra and adjustable straps, as well as the bestselling 7/8 Studio Tights in Chocolate, noted for their high-waisted fit and compression fabric. Customers have reported satisfaction with the breathability, softness, and durability of these items.
Other popular pieces include the Racer Back Crop in Black and the Twist Back Bralette in Plum, both tested for chemicals and offering support. The Full Length Pocket Tight in Black is another bestseller, featuring deep side pockets and a high-waisted fit.
Earthletica's brand philosophy centers on providing activewear that is not only aesthetically pleasing but also sustainable and free from harmful substances, aiming to offer consumers a feel-good option for their athletic wardrobe. The brand is also a certified B Corp and emphasizes its use of recycled materials in its production process.