Amazon Prime Big Deal Days 2026 Event Dates Announced for Australia

Amazon Australia has announced the dates for its annual Prime Big Deal Days sale, set to run for seven days from September 29 to October 5, 2026. This members-only event offers significant discounts across various categories, including technology, beauty, home appliances, and apparel.

The sale will officially commence at 12:01 a.m. on Tuesday, September 29, and conclude at 11:59 p.m. on Monday, October 5. This timing positions the event as a key shopping period leading up to Black Friday and the holiday season. For shoppers in New South Wales, the ACT, South Australia, and Queensland, the sale period aligns with a long weekend, potentially allowing more time for browsing deals.

Prime Big Deal Days is Amazon's second major members-only sale of the year, following the mid-year Prime Day event. Like Prime Day, it is exclusively for Amazon Prime members. Those interested can sign up for a 30-day free trial to access the deals, with monthly membership costing $9.99 or an annual subscription at $79.

Early deals are already available on some of Amazon's own devices. These include discounts on the latest model Blink Outdoor Camera, a solar-powered Ring Doorbell, and the Amazon Kindle Scribe. For instance, the Blink Outdoor Camera 2K+ is available at 71% off, reduced from $399 to $114. The Kindle Scribe (32 GB) is offered at a 29% discount, priced at $479, down from $679. Additionally, the Ring Outdoor Camera Plus with a solar panel is discounted by 49% to $89, and the Blink Video Doorbell System is available for $27.99, a 72% reduction from its original $99 price.

While Prime Big Deal Days is an opportunity for early holiday shopping, consumers are advised that Black Friday, scheduled for November 27, 2026, typically presents the lowest prices, particularly for larger purchases such as appliances and electronics. Black Friday sales have been known to begin in early November and extend through Cyber Monday, which falls on November 30, 2026.