Amazon Launches High-Value Beauty Advent Calendar Ahead of Prime Big Deal Days
The 25-day calendar offers 19 full-size products and six minis, with contents valued at over $520.
Amazon has released its 25 Days of Beauty Advent Calendar, featuring a collection of skincare, makeup, and hair care items from popular brands. The calendar, priced at $109, contains 19 full-size products and six travel-size minis, with the total value of the contents exceeding $520. This offers a value ratio of approximately 4.5-to-1.
The advent calendar includes products from brands such as La Roche-Posay, First Aid Beauty, Marc Jacobs, Amika, and Boy Smells. Among the full-size items are Biodance Collagen Peptide Eye Patches, Nécessaire’s The Body Lotion, Summer Fridays Lip Butter Balm, Real Techniques’ Miracle Complexion Sponge, Anua PDRN Collagen Glow Facial Serum Spray, Kitsch’s Hair Perfume, Supergoop! Glow Stick SPF 50, Beauty of Joseon’s Revive Eye Serum, and Medicube PDRN Pink Collagen Volume Multi-Balm. Full-size products also include Salt & Stone’s Aluminum-Free Deodorant, Starface Hydro-Star Pimple Patches, Mamonde’s Flora Glow Rose Liquid Mask, Olaplex No. 3 Plus Complete Repair Treatment, E.l.f.’s Power Grip Matte Primer, Tarte Maracuja Juicy Lip Plump, Olive & June’s Long-Lasting Nail Polish, Touchland Power Mist, Tower 28’s MakeWaves Vegan Black Mascara, and a BareMinerals Supreme Finisher Makeup Powder Brush.
This release precedes Amazon's Prime Big Deal Days, also known as October Prime Day, which is scheduled for October 6-7, 2026. This sale event is Amazon's significant fall sale, offering discounts before the Black Friday and Cyber Monday rush. Prime Big Deal Days are exclusive to Prime members, though a 30-day free trial is available.
Amazon's Beauty Advent Calendar is noted for its limited quantities and tends to sell out early. Shoppers are advised to purchase in advance to avoid potential shipping delays or increased prices from resellers. Standard Amazon holiday return policies apply to unopened calendars, but individual items cannot be returned separately, and punctured windows make the calendar ineligible for a full return.
The calendar is positioned as a potential gift option for the holiday season, with the option to keep items for oneself or divide them as presents. The selection aims to offer a mix of practical items and trial sizes for consumers to explore new beauty products.