Alo Yoga Expands into Eyewear with First Sunglasses Collection
The athleisure brand introduces a line of six luxury sunglasses, featuring a campaign with models Lila Moss, Amelia Gray Hamlin, and Lara Stone.
Alo Yoga has launched its inaugural sunglasses collection, marking a new category for the popular athleisure brand. The collection features six styles of luxury sunglasses, designed in Los Angeles and handcrafted in Japan. Prices for the new eyewear start at $250.
The brand's entry into the eyewear market was announced with a campaign spotlighting notable models including Lila Moss, Amelia Gray Hamlin, and Lara Stone. The campaign images showcase various styles from the collection, such as cat-eye frames made from premium Japanese acetate, available with yellow or blue-tinted lenses. Other offerings include more subtle, narrow frames and sporty styles.
Alo, known for its activewear favored by celebrities like Kylie Jenner and Hailey Bieber, has previously expanded its product range to include shoes and designer bags. This latest venture into sunglasses represents a continued effort to diversify its offerings. Amelia Gray Hamlin, featured in the campaign, commented on her affinity for the brand, stating, "I basically live in my Alo without even thinking about it."