Aldi shoppers are flocking to purchase a budget-friendly meal kit that has garnered significant praise on social media for its taste and resemblance to its advertised image. The Beef Philly Cheesesteak Rolls with Fries and Dipping Sauce, priced at $14.99 for a two-serving kit, is part of the supermarket's meal range and can be prepared in approximately 20 minutes.
Reviews indicate the meal kit is a hit, with customers describing it as "awesome" and "bloody good." Many were impressed by the generous portion sizes and noted that the finished product closely matched the photo on the packaging. One shopper shared a photo of the prepared meal, commenting it was "worthy of a cafe" and a perfect indulgence. Another reviewer highlighted the ample meat and flavorful BBQ sauce, noting the meat was well-seasoned with pepper.
While acknowledged as a rich option not suited for daily consumption by the health-conscious, the meal kit is praised for delivering a satisfying and cheesy experience consistent with American diner-style food. Some shoppers have found alternative cooking methods, with one noting success using an airfryer.
Award-Winning Wine and Secret Cellar Program
Beyond the meal kits, Aldi's wine selection is also gaining recognition. The supermarket's $9.99 Freya and Jules Riesling recently received a Gold award and a score of 95/100 in the White Wine Riesling category. This is not the first accolade for the bottle, which has also earned Gold medals at the 2025 Canberra International Riesling Challenge, the 2025 Royal Queensland Wine Show, and the 2025 Melbourne International Wine Competition.
The Riesling, sourced from South Australia's Clare Valley, features aromas of white florals and orange blossom with notes of lime and orange rind, described as well-balanced with a crisp finish.
An Aldi spokesperson stated that the awards are a "fantastic endorsement of the quality our wine team continues to deliver at Aldi prices." The supermarket is also introducing a "Secret Cellar" program, a new initiative that will feature one ultra-premium wine each month at a significantly reduced price. Customers will not know which bottle will be featured until it arrives in stores.
The first "Secret Cellar" release is a Pirramimma Trademark Limited Edition Shiraz from McLaren Vale, typically valued at $70, but available for $14.99, representing a 79% saving. Subsequent releases are scheduled for October and December, with limited stock available.
